Finding a Good Copywriter
If you have the desire to use the internet to generate an income, you'll need a site. If you desire that site to bring in money, it should be written really well. Unless you're good at copywriting already it's best to hire someone qualified to compose the text on your website. An experienced copywriter will generate a lot more cash than you would ever even be able to hope to see if you went and did all of the writing by yourself. Naturally, not all copywriters are created equal. Some copywriters are crazily incredibly talented. Some, on the other hand, aren't talented at all but are trying their hand at writing because someone told them that online writing would be easy. These are some ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter that wants to write web copy should have a site that houses their bio, their resume, several samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they claim to be able to help you with the one you are putting up? Pay attention to the copy used on this site as well. If there are a lot of grammar errors and typos, this is not good.
How well do you respond to the copy on the copywriter's site? This involves more than simply noticing errors in grammar and syntax. Does the website copy cause an emotional response as you are reading it? Does it make you like the the copywriter? Does his or her words make you want to keep reading and discover more about him or her? Does the copy make you feel like you must hire the writer right away? Does the copy make you feel like you need to leave? Does the copy make you inflamed? These are all really crucial responses and they merit your attention.
Carry out a background research on the copywriter. Look for reviews for the copywriter on unbiased websites and online discussion boards. It's not likely that you will come across any negative reviews on the writer's own site. Conduct a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. Examine closely these reviews and recommendations. You must also ask the copywriter for several references. Make sure that you follow up and really make contact with those references so that you can get an honest opinion from them.
Be sure you spend some time going through the samples supplied by the writer. Ask for additional samples than are available on the writer's web site. This is particularly vital if the copywriter claims he or she is an expert in a particular field. If the writing feels like a rewritten Wikipedia article, you need to find someone else.
There area number of ways to find out whether or not a copywriter is worth hiring. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.